Published Date:
Tue, 02/28/2017
Subtitle:
Fair Trade USA and the Natural Marketing Institute release new data on consumer awareness of Fair Trade; driven by growing demand for and availability of ethical products
OAKLAND, California (February 27, 2017) – Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, and the Natural Marketing Institute (NMI), an international consulting and research firm specializing in health and sustainability, today release new data indicating that sixty-seven percent of consumers now recognize the Fair Trade Certified™ seal, an eight-percentage point increase over 2015.
